Think carved it up with Kyle and Chanelle at Darby Street Quality Meats rebranding their image.
I know what you saying... another Chanelle!!! Well you wouldn't believe it there are not 1 but 2 Chanelles working there, so I felt right at home
Back to the story
The crew were happy with the bull and blue colours of their original logo, but just wanted it to have a bit more grunt and attitude.
he was tough but not enough
The Think Team also had to consider how the logo could be manipulated for the butchers meat tray labels and sooo delicious beef jerky labeling. OMG it makes my mouth water just thinking about it this stuff is goood. You have to try it!
So just the head of the beast was chosen, front on so you were looking straight into the eyes
We updated the front window keeping the image low to allow light and vision into the display. If you look up at the roof sign of the front facade you will also see the new logo standing proud overlooking the street.
Internally we got to have a bit of fun designing the feature wall
We noticed some old black and white photos of the butchers forever back in the hay day hanging on the wall. These had to be used in our design for the wall behind the counter.
The display cabinet has a static vinyl running across the top with whiteboard strips so specials can be hand written as they change, bit of a personal touch we thought. Inside the cabinet we designed labels for the variety of delicious meats they have on display, once again laminated with whiteboard panels allowing for hand written descriptions and ease of changing the labels.
For the vehicles Kyle and Chanelle were just looking for something clean and not too loud. One way vision micro perforated film was applied to the rear windows and Hexis premium digital printing car vinyl on the sides and back panels.